A Smart CRM For Your Workshop in Action: Building consumer trust and loyalty (Part 3)

by | Oct 28, 2014 | Marketing, Sales

a smart crm in action building consumer trust and loyalty part 3

A Smart CRM in Action: Building consumer trust and loyalty

A smart CRM for your workshop that features personalized service recommendations generates customer trust. Trust is the foundation upon which automotive shops can build a storehouse of loyal customers, who recommend the shop to family and friends. And the cycle repeats.

So there’s a lot riding on your CRM.

Remember that customer who got a personalized service recommendation from your shop’s smart CRM, and she was able to avoid an air filter replacement?

Well, let’s look deeper at what happened in this transaction.

Your accurate, trusted service recommendations help the customer in a few ways:

  • She maintains a safe vehicle.
  • Her vehicle’s resale value grows.
  • You’re helping her cut costs.
  • She will be more likely to buy a service you recommend.

This transaction built trust in the customer. As a result, she’ll keep coming back to you—instead of looking to the mechanic down the street. You’ve effectively put a stop to the madness and frustration customers experience in the search for a trusted mechanic.

But there’s even more.

Because she now trusts you, she’ll recommend your shop to others.

As you do this for each of your customers, you’ll quickly build a storehouse of loyal, repeat customers who will sing your praises to every person with a vehicle problem or repair that they come across.

With eAutoClub’s dynamic CRM, you get a service that—at drop off—provides both the service writer and vehicle owner with ultra-accurate service alerts, based on the shop’s service records, time elapsed and miles driven. Contact us for more information!

blog.AutoSI Auto Pro.com | Testimonials since 1999

SI Auto Pro “Auto Care Made Easy”, previously licensed and distributed under the Mitchell1™ and Snap-On™ brands, is designed for automotive service and tire dealers using Mitchell1 Manager™/Shop Key™, R.O. Writer™, AllData™, MaxxTraxx™, Costar™, Lankar™, PACE Yes™, NapaTracs™, and other shop management computer systems.

Article Categories

Get Started in About 30 Minutes!

Need Assistance? Don’t worry, we are here for you.

Related Blog Posts

How to Get 5-Star Great Reviews For Your Auto Repair Shop

How to Get 5-Star Great Reviews For Your Auto Repair Shop

How to get 5-star great reviews from your customer for auto repair Shop. We've all had that customer you can't please. As they leave the shop you know what's about to happen. Then you get a notification about a new review. Your blood pressure rises as you open the...

Your System is not providing you the full picture!

Your System is not providing you the full picture!

We want to help you identify the reasons that you are not far enough in the black for your Auto Shop. Your Auto Repair Shop Management System is not providing you with the CLEAR PICTURE! If you are like most experienced Auto Shop owners, there comes a time when you...

Leave a Comment


Get Started!

No Risk 14-Day Trial

Any questions or remarks? Just write us a message!