If it ain’t broke, don’t fix it. That’s probably a saying you’ve been hanging onto, knowing that the automotive service industry is changing, but unsure what to do about it. Women are flocking to shops that understand them. And these shops are cashing in – literally –...
Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers.Mistakes that will...
We know that it’s almost impossible to compete with the shop down the street offering bottom-of-the-barrel prices. We also know how hard it is to build a good reputation when using cheap parts. How to set profit margin in your Automotive Service Shop Pricing. Let’s...
Average sale per repair order, gross profit margin (GPM), vehicle count, and customer retention—these are the four critical areas you need to track to be profitable. Building a reputation for success with repairs and condition-based maintenance is also key. But what...
If your automotive service shop has been trying to stay profitable in these trying times with little success, I bet you’ve been using one of these less-than-profitable methods of generating revenue. Using cheap parts Skimping on parts quality is a no-no. The practice...
Automotive service shop profitability is really just a numbers game. Yes, you have to have customers coming into the shop to generate revenue, but you must also know how to accurately price your services to generate a profit.In a recent blog (“Must-Have Skills for...
We all read the articles regarding structural changes in the aftermarket service industry, the State of the Automotive Service Industry in 2021 which is taking hits from all sides: The traditional marketing strategy shops use is fixated on new customers. Dealerships...
No matter how long you’ve been in the automotive business, it’s clear that today’s culture demands an entirely new business model. Automotive service profitability depends on more than waiting for repairs, word-of-mouth recommendations, and a highly trained team. Why?...
If there ever was an automotive service conundrum, this is it: Standing out from the competition, and keeping customers satisfied. All it takes is a Sunday special in the newspaper or a direct mail offer, and poof! Your best customers disappear, taking their business...
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