Customer Retention 101: Win Back Lost Trust and Keep Customers Coming for Life

Acquiring new customers is essential—but customer retention is vital? That’s where long-term growth really happens. In fact, studies show that it costs 5x more to attract a new customer than to retain an existing one. For auto repair shops, that means creating a...

Here’s What a Successful Auto Repair Front-Counter Exchange Looks Like

If it ain’t broke, don’t fix it. That’s probably a saying you’ve been hanging onto, knowing that the automotive service industry is changing, but unsure what to do about it. Women are flocking to shops that understand them. And these shops are cashing in – literally –...

Avoid These 2 Biggest Mistakes When Setting up Your Automotive Shop

Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers.Mistakes that will...
Ways To Stop Customers From Using Your Competition

Ways To Stop Customers From Using Your Competition

If there ever was an automotive service conundrum, this is it: Standing out from the competition, and keeping customers satisfied. All it takes is a Sunday special in the newspaper or a direct mail offer, and poof! Your best customers disappear, taking their business...

Getting “The Big Picture” For Your Automotive Shop?

Getting “The Big Picture” For Your Automotive Shop?

If you’re in the automotive business, either as a shop owner or manager, statistically speaking, you’re running on dreams and prayer. On average, shop owners make less than 5% net profit. So, how do you get from the dream of owning a shop to running a thriving...

The 4 Secrets to Automotive Service Shop Success

The 4 Secrets to Automotive Service Shop Success

Does this sound like you? You have all the experience in the world. You brag about your love for and knowledge of cars. You may be the most personable mechanic around. You are good with numbers. But that doesn’t mean you’ll succeed in the automotive service industry....

Why Your Automotive Shop Isn’t Profitable

Why Your Automotive Shop Isn’t Profitable

Up until about a decade ago a repair-focused automotive shop could pay its bills and thrive in a competitive market. And marketing was optional (other than a Yellow Pages ad). But that’s no longer true. Your Automotive shop's profitability depends on a few key...

Welcome to the SI Auto Pro blog!

Welcome to the SI Auto Pro blog!

Welcome to the SI Auto Pro blog! Automotive service business intelligence (read “accurate mechanic shop service recommendations”) has become my obsession. It all started after deciding to own an automotive mechanic shop late in my professional career. I thought that...

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