An Up-Close Look at How CRMs Are Supposed to Work

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Computers are able to track every service we perform on our customers’ vehicles, but if you’re like the average shop owner, you’re not taking full advantage of the data.

An Up-Close Look at How CRMs Are Supposed to Work

The data is there

The average mechanic in the U.S. works on 200 cars a month, creating 500,000 line items over 10 years. Without an intelligent computer to properly “mine” that data, you’re left with a lot of useless information.

A system that can effectively sift through all of that data has the potential to generate useful information and transform your marketing message and service sales. Or at least it should.

Intelligent CRMs

If your CRM could generate intelligent service reminders based on the hundreds of thousands of line items you’ve collected on your customers’ vehicles, you could really do something amazing.

This kind of CRM could generate condition-based reminders like daily vehicle usage, aging lubricants based on regular or synthetic, and individual maintenance parts installed like engine air filters, windshield wipers and so forth.

Elusive service

Now, this system could bring that elusive customer relationship management system back into the game.

When we go the extra mile with a custom vehicle-specific maintenance program that saves the vehicle owner money, we impress the customer with clearly superior customer service.

By squeezing every mile out of every lubricant, fluid or part before recommending replacement, we are being misers with the vehicle owner’s maintenance dollars.

With eAutoClub’s dynamic CRM, you get a service that at drop off, provides both the service writer and vehicle owner with ultra-accurate service alerts, based on the shop’s service records, time elapsed and miles driven. Contact us for more information!

SI Auto Pro “Auto Care Made Easy”, previously licensed and distributed under the Mitchell1™ and Snap-On™ brands, is designed for automotive service and tire dealers using Mitchell1 Manager™/Shop Key™, R.O. Writer™, AllData™, MaxxTraxx™, Costar™, Lankar™, PACE Yes™, NapaTracs™, and other shop management computer systems. blog.AutoSI Auto Pro.com | Testimonials since 1999