by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 7, 2014 | Management
Does this sound like you? You have all the experience in the world. You brag about your love for and knowledge of cars. You may be the most personable mechanic around. You are good with numbers. But that doesn’t mean you’ll succeed in the automotive service industry....
by Jorge Antico Founder, CEO & Ex-Shop Owner | Sep 30, 2014 | Marketing, Sales
There’s a problem in the automotive service industry that many people are talking about. But even if you don’t hear about it, you’re probably already familiar with the pain it’s causing your shop. If you use a CRM (customer relations management) and banking on...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Sep 30, 2014 | Management
Up until about a decade ago a repair-focused automotive shop could pay its bills and thrive in a competitive market. And marketing was optional (other than a Yellow Pages ad). But that’s no longer true. Your Automotive shop’s profitability depends on a few key...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Aug 25, 2013 | Management
Welcome to the SI Auto Pro blog! Automotive service business intelligence (read “accurate mechanic shop service recommendations”) has become my obsession. It all started after deciding to own an automotive mechanic shop late in my professional career. I thought that...
