by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 30, 2014 | Management
We all read the articles regarding structural changes in the aftermarket service industry, the State of the Automotive Service Industry in 2021 which is taking hits from all sides: The traditional marketing strategy shops use is fixated on new customers. Dealerships...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 28, 2014 | Marketing, Sales
A smart CRM for your workshop that features personalized service recommendations generates customer trust. Trust is the foundation upon which automotive shops can build a storehouse of loyal customers, who recommend the shop to family and friends. And the cycle...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 23, 2014 | Marketing, Sales
Personalized service recommendations go a long way to generating accuracy in automotive service and doing an honest day’s work. But with a smart CRM, you can also use these precision recommendations to build consumer trust. A smart CRM for your workshop now. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 21, 2014 | Marketing, Sales
Have you already given your CRM the once-over and you’re sure you’ll never invest in another one? Well, a smart CRM may just change your mind. Here’s a profile of an intelligent CRM: Case facts There are three Volkswagen Golfs in your database. They all have 90,000...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 16, 2014 | Management
No matter how long you’ve been in the automotive business, it’s clear that today’s culture demands an entirely new business model. Automotive service profitability depends on more than waiting for repairs, word-of-mouth recommendations, and a highly trained team. Why?...
