Acquiring new customers is essential—but customer retention is vital? That’s where long-term growth really happens. In fact, studies show that it costs 5x more to attract a new customer than to retain an existing one. For auto repair shops, that means creating a...

If it ain’t broke, don’t fix it. That’s probably a saying you’ve been hanging onto, knowing that the automotive service industry is changing, but unsure what to do about it. Women are flocking to shops that understand them. And these shops are cashing in – literally –...

Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers.Mistakes that will...