by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 14, 2014 | Management
If there ever was an automotive service conundrum, this is it: Standing out from the competition, and keeping customers satisfied. All it takes is a Sunday special in the newspaper or a direct mail offer, and poof! Your best customers disappear, taking their business...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 9, 2014 | Management
If you’re in the automotive business, either as a shop owner or manager, statistically speaking, you’re running on dreams and prayer. On average, shop owners make less than 5% net profit. So, how do you get from the dream of owning a shop to running a thriving...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 7, 2014 | Management
Does this sound like you? You have all the experience in the world. You brag about your love for and knowledge of cars. You may be the most personable mechanic around. You are good with numbers. But that doesn’t mean you’ll succeed in the automotive service industry....
by Jorge Antico Founder, CEO & Ex-Shop Owner | Sep 30, 2014 | Marketing, Sales
There’s a problem in the automotive service industry that many people are talking about. But even if you don’t hear about it, you’re probably already familiar with the pain it’s causing your shop. If you use a CRM (customer relations management) and banking on...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Sep 30, 2014 | Management
Up until about a decade ago a repair-focused automotive shop could pay its bills and thrive in a competitive market. And marketing was optional (other than a Yellow Pages ad). But that’s no longer true. Your Automotive shop’s profitability depends on a few key...
