Have you already given your CRM the once-over and you’re sure you’ll never invest in another one? Well, a smart CRM may just change your mind. Here’s a profile of an intelligent CRM: Case facts There are three Volkswagen Golfs in your database. They all have 90,000...
No matter how long you’ve been in the automotive business, it’s clear that today’s culture demands an entirely new business model. Automotive service profitability depends on more than waiting for repairs, word-of-mouth recommendations, and a highly trained team. Why?...
If there ever was an automotive service conundrum, this is it: Standing out from the competition, and keeping customers satisfied. All it takes is a Sunday special in the newspaper or a direct mail offer, and poof! Your best customers disappear, taking their business...
If you’re in the automotive business, either as a shop owner or manager, statistically speaking, you’re running on dreams and prayer. On average, shop owners make less than 5% net profit. So, how do you get from the dream of owning a shop to running a thriving...
Does this sound like you? You have all the experience in the world. You brag about your love for and knowledge of cars. You may be the most personable mechanic around. You are good with numbers. But that doesn’t mean you’ll succeed in the automotive service industry....
There’s a problem in the automotive service industry that many people are talking about. But even if you don’t hear about it, you’re probably already familiar with the pain it's causing your shop. If you use a CRM (customer relations management) and banking on the...
Up until about a decade ago a repair-focused automotive shop could pay its bills and thrive in a competitive market. And marketing was optional (other than a Yellow Pages ad). But that’s no longer true. Your Automotive shop's profitability depends on a few key...
Welcome to the SI Auto Pro blog! Automotive service business intelligence (read “accurate mechanic shop service recommendations”) has become my obsession. It all started after deciding to own an automotive mechanic shop late in my professional career. I thought that...
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