Have you already given your CRM the once-over and you’re sure you’ll never invest in another one? Well, a smart CRM may just change your mind. Here’s a profile of an intelligent CRM: Case facts There are three Volkswagen Golfs in your database. They all have 90,000...

There’s a problem in the automotive service industry that many people are talking about. But even if you don’t hear about it, you’re probably already familiar with the pain it's causing your shop. If you use a CRM (customer relations management) and banking on the...