by Jorge Antico Founder, CEO & Ex-Shop Owner | Sep 21, 2017 | Marketing, Sales
The One Simple Word Your Profits Hang On: “Maintenance” Show Your Customers the Importance of Maintenance Promote Maintenance as a Strategy to Lower the Total Cost of Vehicle Ownership and Gain Loyalty Keep Your Auto Repair Shop Profitable by Tracking Maintenance...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Apr 25, 2017 | Management, Sales
If it ain’t broke, don’t fix it. That’s probably a saying you’ve been hanging onto, knowing that the automotive service industry is changing, but unsure what to do about it. Women are flocking to shops that understand them. And these shops are cashing in – literally –...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Dec 2, 2014 | Management
Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers. Mistakes that will...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 27, 2014 | Management
We know that it’s almost impossible to compete with the shop down the street offering bottom-of-the-barrel prices. We also know how hard it is to build a good reputation when using cheap parts. How to set profit margin in your Automotive Service Shop Pricing. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 25, 2014 | Management
Average sale per repair order, gross profit margin (GPM), vehicle count, and customer retention—these are the four critical areas you need to track to be profitable. Building a reputation for success with repairs and condition-based maintenance is also key. But what...
