by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 11, 2014 | Marketing, Sales
We know that automotive profitability depends on pricing services correctly and adopting a maintenance-based business model. Your Automotive Repair Service Profitability Depends on Customers satisfaction. The average net profit for automotive service owners is not...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 7, 2014 | Management
Automotive service shop profitability is really just a numbers game. Yes, you have to have customers coming into the shop to generate revenue, but you must also know how to accurately price your services to generate a profit. In a recent blog (“Must-Have Skills for...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 4, 2014 | Marketing, Sales
Computers are able to track every service we perform on our customers’ vehicles, but if you’re like the average shop owner, you’re not taking full advantage of the data. An up-close look at how CRMs are Supposed to work for your auto repair shop in the best way. The...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 30, 2014 | Management
We all read the articles regarding structural changes in the aftermarket service industry, the State of the Automotive Service Industry in 2021 which is taking hits from all sides: The traditional marketing strategy shops use is fixated on new customers. Dealerships...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 28, 2014 | Marketing, Sales
A smart CRM for your workshop that features personalized service recommendations generates customer trust. Trust is the foundation upon which automotive shops can build a storehouse of loyal customers, who recommend the shop to family and friends. And the cycle...
