by Jorge Antico Founder, CEO & Ex-Shop Owner | Jan 7, 2025 | Marketing
In today’s digital landscape, online reviews can make or break your auto repair shop. Potential customers often rely on these reviews to decide whether or not to trust your business with their vehicles. A consistent flow of 5-star reviews can boost your credibility,...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Dec 2, 2014 | Management
Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers. Mistakes that will...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 27, 2014 | Management
We know that it’s almost impossible to compete with the shop down the street offering bottom-of-the-barrel prices. We also know how hard it is to build a good reputation when using cheap parts. How to set profit margin in your Automotive Service Shop Pricing. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 25, 2014 | Management
Average sale per repair order, gross profit margin (GPM), vehicle count, and customer retention—these are the four critical areas you need to track to be profitable. Building a reputation for success with repairs and condition-based maintenance is also key. But what...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 18, 2014 | Management
If your automotive service shop has been trying to stay profitable in these trying times with little success, I bet you’ve been using one of these less-than-profitable methods of generating revenue. Using cheap parts Skimping on parts quality is a no-no. The practice...
