by Johara Benosa | Jun 9, 2025 | Marketing
Predictive Technology That Blows Traditional CRMs Out of the Water Are you still using gut feelings to predict your customers’ next service? That’s like trying to diagnose a check engine light with a mood ring.Let’s stop pretending outdated CRMs are working for...
by Johara Benosa | Jun 6, 2025 | Marketing, Sales
When Good Shops Want to Be Great Let’s be honest—Arbor Motion was already doing a lot right. Based in Ann Arbor, Michigan, the shop is known for its excellent customer service and expert technicians. But even great shops hit a wall—especially when appointment...
by Johara Benosa | Jun 4, 2025 | Marketing, Uncategorized
1. Spreadsheet Headaches Are Real (and Costly) Raise your hand if your shop is still juggling oil change reminders in a spreadsheet that looks like a Jackson Pollock painting. Don’t worry, you’re not alone. Between red-highlighted cells, cryptic notes (“Accord...
by Johara Benosa | Jun 2, 2025 | Marketing, Uncategorized
Missed Auto Repair Appointments Are a Profitable Shop’s Worst Enemy Missed appointments: the ghosting epidemic of the auto repair world. One minute you’re geared up for a brake job, the next you’re standing in an empty bay, wondering if your customer got abducted by...
by Johara Benosa | May 30, 2025 | Marketing, Uncategorized
Welcome to 2025, where cars can almost drive themselves, but somehow your shop still has three missed appointments, a no-show oil change, and a customer arguing about why their “check engine” light is on—again. If you feel like running an auto repair shop is more...
